AIG

Caterpillar Challenge

Part of the Caterpillar and Bradley UX Design Student Challenge 2025.

Project Overview

Caterpillar is a construction company famous for their heavy yellow machinery. They want us to come up an idea to better streamline the communication between operators themselves and operator coaching and help on machine displays.

The challenge is to design an intuitive, trustworthy, and operator-friendly UX/UI solution that encourages engagement with coaching features, accelerates machine familiarization, and enhances overall operator efficiency without compromising autonomy or trust.

Process & Timeline

We done the whole project from the discovery to the development phase. Within that 11 weeks, we done the research phase by interviews and researched other similar problems form rival companies. Gained insights from our findings. Ideate our findings. And created a prototype into something actionable.

  • Operator Interviews; from Novice vs. Experienced
  • Research; Machine Simulators
  • Competitive analysis; finding solutions
  • Personalization & adaptive to each operator

 

I personally streamlined the design phase into a high fidelity design; making sure the design has design clarity and create satisfying interactions.

Final Solution

My group settled for a display monitor design that adapts to the operators average and current workday progress and custom coaching settings based on their preferences.

Core Features

Performance Summaries

  • Based on operator’s previous work performance and current performance at the end of the workday. Along with suggestions and details on how to improve their scores

Custom Shortcuts & Coaching:

  • Ability to have a custom layout for operator’s personal preference, for ease of use. Along with adaptable coaching made in mind for any novice or experienced operators.

Accessibility:

  • Ease of use for operators that have literacy difficulty, prefer audio tones, or rather have an in depth walk through during coaching
Impact & Outcomes

Throughout the challenge, I worked professionally with my team along side our UX mentors from Caterpillar. During the research, I gained further empathy and understanding for an average Cat operator; what they go through each workday and delivering how we could help them.

As part of the Caterpillar Challenge, my group had the honorable mention of Outstanding User Research and Accessibility, along with scoring the second most highest points out of six teams.

Prototype Features

Let's Create Some Art

Interested in some of my stuff? Let’s start designing together!